Monday, 20 October 2008
My Advert for mens perfume
My advert is for men’s perfume. My Brand, Energize, is appealing to the male audience of between 16-25 years old. The fragrance is based around the sporty side of men.
My advert shows a man running though a city. He is followed by the slogan 'You Can't Be Stopped'. The slogan means that this product is irresistible and you can't be stopped from buying this product. Also, with the man running, it shows by using this fragrance, he is athletic and healthy.
My background is of a shop front from a city. I have blurred the image so it doesn't take away from my product. This also creates a sense of speed and atheism.
My Bottle is simple but effective. The red writing on the black background make it stand out from other perfumes. I have placed the bottle in bottom right hand corner because that is the last place were the readers eyes will look. This will help to remind them of the product when they are shopping.
Wednesday, 15 October 2008
Research Task 3: Content analysis of film distribution in Norwich
Research Task 3: Content analysis of film distribution in Norwich
In my research, I have looked at 3 different cinemas in Norwich. They are the Odeon, Vue and Cinema City. I have taken the listing from the weekend of the 11th and 12 of October 2008. I have collected the listing from the website www.timeout.com.
In total there were 73 films on offer in Norwich. At the Odeon cinema, there was the most amount of films on offer. On Saturday, there were 16 different films shown, while on Sunday there was 20. At Vue, there were 14 films shown on Saturday and the same again Sunday. Finally, at Cinema City, there were 4 films on Saturday and 5 films on Sunday.
There was only one film that was offered at all three cinemas. This was How to Lose Friends & Alienate People. There were 10 different films that were both shown at the Odeon and Vue on the Saturday or Sunday. This shows that there are so many American films that cinemas can pick and choose the ones they think we bring the most in.
From the three cinemas in Norwich, there were 73 films on show and they were played 210 times. This is a ratio of nearly 3 viewings per film. The Odeon had the most of films shown. They had 56 viewings on Saturday, while they had 3 more views on Sunday. Cinema City had one more viewing on Sunday (5) than Saturday (4). Vue was the only cinema that had more film viewings on Saturday than Sunday. On the 11th, they had 46 viewings and 40 on the 12th. This was mainly because of the late night films on offer that none of the other cinemas have.
At the Vue cinema, out of the 14 films available, the percentage of American films was 69% (9 films). There were only two British films on offer, two films with both American and British connections and one French film. It was a similar outcome at the Odeon. The percentage of American films was 62.5% (10 films) and a staggering 70% on Sunday. British produced films had 4 shown on Saturday (25%) and only 3 on Sunday (15%). The influx of American films at multiplex cinema like Vue and the Odeon is because of many problems. Firstly, multiplex cinemas are often owned by American companies who wanted to promote American directors and actors/actresses. Vue Entertainment is owned by Legal & General Ventures, and Boston Ventures and Clarity Partners, the American private equity firms. Since the turn of the century, the Odeon cinemas has undergone a series of sales, firstly to Cinven in 2000, which merged Odeon with Cinven's ABC chain and then to a group of private investors in 2003. In 2004, the chain was purchased by Terra Firma and merged with United Cinemas International to produce the largest cinema chain in Europe. Also, America produces many more films than Europeans because of the amount of money and funding available to producers in Hollywood. The amount of money in Hollywood helps to promote them to wider audiences unlike some British films who have very small budgets compared to some block-buster films.
Trying to buck the trend of American films taking over cinemas is Cinema City. Over of the weekend of the 11th and 12th of October, they had three British films and one French film on offer on the Saturday and three British, one French and one Italian film on the Sunday. The attitude of cinemas like Cinema City is helping to produce more and better directors and actors/actresses because more people may be tempted to watch a British film than watching the norm (American films).
Out of the 73 films on offer around Norwich, only two films had English as there second language. This was Gomorrah (an Italian film) and I've Loved You So Long (a French film). Both of these films were shown at Cinema City. This shows that countries that have English as their first language produce the most well known and watched films in the UK.
Overall, I can see that the British film industry is struggling to cope with the amount of money used by Hollywood producers. Without the money to advertise and bring in ‘A list’ actors/actresses, British films are playing second fiddle to American movies.
In my research, I have looked at 3 different cinemas in Norwich. They are the Odeon, Vue and Cinema City. I have taken the listing from the weekend of the 11th and 12 of October 2008. I have collected the listing from the website www.timeout.com.
In total there were 73 films on offer in Norwich. At the Odeon cinema, there was the most amount of films on offer. On Saturday, there were 16 different films shown, while on Sunday there was 20. At Vue, there were 14 films shown on Saturday and the same again Sunday. Finally, at Cinema City, there were 4 films on Saturday and 5 films on Sunday.
There was only one film that was offered at all three cinemas. This was How to Lose Friends & Alienate People. There were 10 different films that were both shown at the Odeon and Vue on the Saturday or Sunday. This shows that there are so many American films that cinemas can pick and choose the ones they think we bring the most in.
From the three cinemas in Norwich, there were 73 films on show and they were played 210 times. This is a ratio of nearly 3 viewings per film. The Odeon had the most of films shown. They had 56 viewings on Saturday, while they had 3 more views on Sunday. Cinema City had one more viewing on Sunday (5) than Saturday (4). Vue was the only cinema that had more film viewings on Saturday than Sunday. On the 11th, they had 46 viewings and 40 on the 12th. This was mainly because of the late night films on offer that none of the other cinemas have.
At the Vue cinema, out of the 14 films available, the percentage of American films was 69% (9 films). There were only two British films on offer, two films with both American and British connections and one French film. It was a similar outcome at the Odeon. The percentage of American films was 62.5% (10 films) and a staggering 70% on Sunday. British produced films had 4 shown on Saturday (25%) and only 3 on Sunday (15%). The influx of American films at multiplex cinema like Vue and the Odeon is because of many problems. Firstly, multiplex cinemas are often owned by American companies who wanted to promote American directors and actors/actresses. Vue Entertainment is owned by Legal & General Ventures, and Boston Ventures and Clarity Partners, the American private equity firms. Since the turn of the century, the Odeon cinemas has undergone a series of sales, firstly to Cinven in 2000, which merged Odeon with Cinven's ABC chain and then to a group of private investors in 2003. In 2004, the chain was purchased by Terra Firma and merged with United Cinemas International to produce the largest cinema chain in Europe. Also, America produces many more films than Europeans because of the amount of money and funding available to producers in Hollywood. The amount of money in Hollywood helps to promote them to wider audiences unlike some British films who have very small budgets compared to some block-buster films.
Trying to buck the trend of American films taking over cinemas is Cinema City. Over of the weekend of the 11th and 12th of October, they had three British films and one French film on offer on the Saturday and three British, one French and one Italian film on the Sunday. The attitude of cinemas like Cinema City is helping to produce more and better directors and actors/actresses because more people may be tempted to watch a British film than watching the norm (American films).
Out of the 73 films on offer around Norwich, only two films had English as there second language. This was Gomorrah (an Italian film) and I've Loved You So Long (a French film). Both of these films were shown at Cinema City. This shows that countries that have English as their first language produce the most well known and watched films in the UK.
Overall, I can see that the British film industry is struggling to cope with the amount of money used by Hollywood producers. Without the money to advertise and bring in ‘A list’ actors/actresses, British films are playing second fiddle to American movies.
Wednesday, 8 October 2008
Opening to The Bourne Ultimatum (2007) Directed by Paul Greengrass
The Bourne Ultimatum
Directed by Paul Greengrass
Certificate: 12
UK cinema release date: August 2007
Shot 1
Jason Bourne starts this film by hobbling at night time with street lamps lighting the streets. The light makes the action more dramatic. He is in Moscow and the ground has snow on it. The music is fast and builds up tension. There are different shots of him hobbling towards the train station. They only last for a few seconds for each shot. This keeps up the suspense of where his is going. While he is trying to get the station, police sirens become more prominent. When he gets onto the train, there is lots of noise from police running. This also creates tension. There no lighting in the train or when he exits it onto the tracks. The makes you think about were he is. The he jumps out of the train and disappears into the night.
Directed by Paul Greengrass
Certificate: 12
UK cinema release date: August 2007
Shot 1
Jason Bourne starts this film by hobbling at night time with street lamps lighting the streets. The light makes the action more dramatic. He is in Moscow and the ground has snow on it. The music is fast and builds up tension. There are different shots of him hobbling towards the train station. They only last for a few seconds for each shot. This keeps up the suspense of where his is going. While he is trying to get the station, police sirens become more prominent. When he gets onto the train, there is lots of noise from police running. This also creates tension. There no lighting in the train or when he exits it onto the tracks. The makes you think about were he is. The he jumps out of the train and disappears into the night.
Opening to I Am Legend (2007) Directed by Francis Lawrence
I Am Legend
Directed by Francis Lawrence
Certificate: 15
UK cinema release date: December 2007
Shot 1
The scene starts with sports commentary over the Warner bros and other titles. Female TV presenter interviews Dr Alice Crippen. The camera is a medium shot. The TV studio is well lighted with the present and doctor dressed in smart clothing. The TV presenter is American and Alice Crippen is English. She has the stereotypical English smart voice.
Shot 2
The scene starts with a caption saying 3 years later. The shot is from a helicopter or birds eye view. The city is derelict and is overrun by animals. The scene is sunny and warm. This make out that now humans have left, the world is a better place. However, you start to notice that everything is not as it seems. The sound you hear is of wildlife. After the helicopter shot, there are lots of shots of streets and buildings that are derelict. There is plant life growing and the streets are clean.
Shot 3
This scene starts with a helicopter shot following a straight street. Then a car speeds down that road with the roar of the engine overpowering the quiet surroundings. The car is bright red with white strips to shows it powerfulness and the danger of cars to the environment. This seems to be the only human life around. Then Will Smith is shown in the car with his gun and dog in the car. He is dressed in from casual clothes that make him seem like a normal person. Then you see the sniper rifle.
Directed by Francis Lawrence
Certificate: 15
UK cinema release date: December 2007
Shot 1
The scene starts with sports commentary over the Warner bros and other titles. Female TV presenter interviews Dr Alice Crippen. The camera is a medium shot. The TV studio is well lighted with the present and doctor dressed in smart clothing. The TV presenter is American and Alice Crippen is English. She has the stereotypical English smart voice.
Shot 2
The scene starts with a caption saying 3 years later. The shot is from a helicopter or birds eye view. The city is derelict and is overrun by animals. The scene is sunny and warm. This make out that now humans have left, the world is a better place. However, you start to notice that everything is not as it seems. The sound you hear is of wildlife. After the helicopter shot, there are lots of shots of streets and buildings that are derelict. There is plant life growing and the streets are clean.
Shot 3
This scene starts with a helicopter shot following a straight street. Then a car speeds down that road with the roar of the engine overpowering the quiet surroundings. The car is bright red with white strips to shows it powerfulness and the danger of cars to the environment. This seems to be the only human life around. Then Will Smith is shown in the car with his gun and dog in the car. He is dressed in from casual clothes that make him seem like a normal person. Then you see the sniper rifle.
Opening to 300 (2007) Directed by Zack Snyder
3 Openings to a film
300
Directed by: Zack Snyder
Certificate: 15
UK cinema release date: March 2007
Shot 1
In scene 1 of the film, the name 300 comes onto the screen in blood with a back background. The background behind the writing is a black sky. The 300 writing can only be seen when lighting flash from the sky. The camera moves in to the writing as the sequence progresses.
Shot 2
Shot 2 cuts to a close up shot of a naked baby being held by an old man. The baby is lit by top lighting. Then, a voice over starts to talk over the pictures. He is talking about the baby. The shot then cuts to the old mans face with an extreme close up. The baby and man are at the top of a rock. They look down at a pile of human skulls. The skulls are at the bottom of the rock like it is hell. Also, the lighting is dim to make the skulls look worse.
Shot 3
In shot 3, the voice over talks about the how the boy has grown up from a baby. At this point in the film, he is 7 years old. The boy enters the shot from the bottom, facing the camera. He then goes forward to ‘attack the camera’. At this point, the shot switches to one of him fighting with knife with his teachers. The music is calm and slow, with a women singing. The music then stops with a drum roll as the boy rolls on the ground to grab his weapon.
Shot 4
This shot shows the boy looking at the teachers shield. The sun is shining on the shield and this makes it look like god shining on war and fighting. The music is slow and is played by an orchestra.
300
Directed by: Zack Snyder
Certificate: 15
UK cinema release date: March 2007
Shot 1
In scene 1 of the film, the name 300 comes onto the screen in blood with a back background. The background behind the writing is a black sky. The 300 writing can only be seen when lighting flash from the sky. The camera moves in to the writing as the sequence progresses.
Shot 2
Shot 2 cuts to a close up shot of a naked baby being held by an old man. The baby is lit by top lighting. Then, a voice over starts to talk over the pictures. He is talking about the baby. The shot then cuts to the old mans face with an extreme close up. The baby and man are at the top of a rock. They look down at a pile of human skulls. The skulls are at the bottom of the rock like it is hell. Also, the lighting is dim to make the skulls look worse.
Shot 3
In shot 3, the voice over talks about the how the boy has grown up from a baby. At this point in the film, he is 7 years old. The boy enters the shot from the bottom, facing the camera. He then goes forward to ‘attack the camera’. At this point, the shot switches to one of him fighting with knife with his teachers. The music is calm and slow, with a women singing. The music then stops with a drum roll as the boy rolls on the ground to grab his weapon.
Shot 4
This shot shows the boy looking at the teachers shield. The sun is shining on the shield and this makes it look like god shining on war and fighting. The music is slow and is played by an orchestra.
Monday, 6 October 2008
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